Itβs a new year in wine! For many who study wine or work in wine, that means taking a look at what regions, styles, and overall trends are starting to hit the spotlight! A lot of trends for this year have been on the rise in previous years and are now becoming more βnormal placeβ.
Without much ado hereβs a lineup of whatβs been on the rise in the wine industry and what I think will continue to grow in 2024! I put this out on Instagram last week and got a lot of great additions!

1. Attention to Native and Indigenous Grape Varieties
Partly due to Global Warming but also the itch for something new.
Georgia, Armenia, Turkeyβ¦ even just βnativeβ whites from Italy (outside of Pinot Grigio)!
Weβre going back to the roots!

2. Experimenting with Different Vessels + Fermentation Methods
After studying various winemaking methods this year and seeing the resurgence of the amphora and other various vessels β Iβm convinced that winemaking is getting more creative and fun β nothing is typical and new standards are being considered!

3. A surge in more Value Regions
Iβve never seen Vinho Verde get as much attention as it did last year. β¦and for good reason.
Also regions like Portugal, and Chile β¦and smaller areas in France like MΓ’con.
We donβt need to drop hundreds on classified Bordeaux or cult Napa wine to taste quality!

4. US Region Expansion
This year I got to visit FLX and Virginia and tasted some off-the-charts stuff. You no longer have to live near the West Coast to visit a world-class wine region. These areas are finally getting some due hype. Iβve heard talk of Vermont and North Carolina getting into the game among other states.

5. Mindful Drinking
Itβs not even solely βlow abvβ or βno abvβ (although thatβs still a big deal) people are just buying better quality and thinking about drinking differently more intentionally. Less bulk more heartβ¦and better for the earth, body, people, and environment vibes!

6. Continued support of smaller producers vs Mass Market
Lots of appreciation for the quality of the smaller brands! Thatβs not to say bigger brands are any less quality β but the attention and dedication to the work, is strong with smaller producers.
We are also driven more by βthe storiesβ of the brands and how we can connect to that!

7. Wine Terminology Changing
βOld World, New Worldβ just got pulled from CMS.
Minerality canβt be proven.
Feminine and Masculine are outdated.
Benchmark tasting notes will continue to be a thing for exams, but people are thinking about the language of wine and appreciating the development of describing wine as more inclusive, approachable, and outside the standardized βboxβ.
Whatβs your take on these?
What are you most excited about?
What would you add?
For me, the terminology changing is huge, since I follow and appreciate the structure of tasting. Being in that space has me constantly reflecting and learning about talking about wine.
That and all the βancient grapesβ I still need to try!
Itβs going to be a cool year in wine, and Iβm certainly excited to be along for the ride!


