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The Grape Grind Journal

Wine Industry Trends for 2024

Trends bubbling beneath the surface: native grapes, bold vessels, mindful drinking, smaller producers rising, language evolving.

Itโ€™s a new year in wine! For many who study wine or work in wine, that means taking a look at what regions, styles, and overall trends are starting to hit the spotlight! A lot of trends for this year have been on the rise in previous years and are now becoming more โ€˜normal placeโ€™.

Without much ado hereโ€™s a lineup of whatโ€™s been on the rise in the wine industry and what I think will continue to grow in 2024! I put this out on Instagram last week and got a lot of great additions!

1. Attention to Native and Indigenous Grape Varieties

Partly due to Global Warming but also the itch for something new.

Georgia, Armenia, Turkeyโ€ฆ even just โ€˜nativeโ€™ whites from Italy (outside of Pinot Grigio)!
Weโ€™re going back to the roots!

2. Experimenting with Different Vessels + Fermentation Methods

After studying various winemaking methods this year and seeing the resurgence of the amphora and other various vessels โ€“ Iโ€™m convinced that winemaking is getting more creative and fun โ€“ nothing is typical and new standards are being considered!

3. A surge in more Value Regions

Iโ€™ve never seen Vinho Verde get as much attention as it did last year. โ€ฆand for good reason.

Also regions like Portugal, and Chile โ€ฆand smaller areas in France like Mรขcon.

We donโ€™t need to drop hundreds on classified Bordeaux or cult Napa wine to taste quality!

4. US Region Expansion

This year I got to visit FLX and Virginia and tasted some off-the-charts stuff. You no longer have to live near the West Coast to visit a world-class wine region. These areas are finally getting some due hype. Iโ€™ve heard talk of Vermont and North Carolina getting into the game among other states.

5. Mindful Drinking

Itโ€™s not even solely โ€˜low abvโ€™ or โ€˜no abvโ€™ (although thatโ€™s still a big deal) people are just buying better quality and thinking about drinking differently more intentionally. Less bulk more heartโ€ฆand better for the earth, body, people, and environment vibes!

6. Continued support of smaller producers vs Mass Market

Lots of appreciation for the quality of the smaller brands! Thatโ€™s not to say bigger brands are any less quality โ€“ but the attention and dedication to the work, is strong with smaller producers.

We are also driven more by โ€œthe storiesโ€ of the brands and how we can connect to that!

7. Wine Terminology Changing

โ€œOld World, New Worldโ€ just got pulled from CMS.
Minerality canโ€™t be proven.
Feminine and Masculine are outdated.

Benchmark tasting notes will continue to be a thing for exams, but people are thinking about the language of wine and appreciating the development of describing wine as more inclusive, approachable, and outside the standardized โ€˜boxโ€™.

Whatโ€™s your take on these?

What are you most excited about?

What would you add?

For me, the terminology changing is huge, since I follow and appreciate the structure of tasting. Being in that space has me constantly reflecting and learning about talking about wine.

That and all the โ€˜ancient grapesโ€™ I still need to try!

Itโ€™s going to be a cool year in wine, and Iโ€™m certainly excited to be along for the ride!

Picture of Kendeigh Worden

Kendeigh Worden

A Certified Sommelier and Certified Specialist of Wine with a passion for everything wine + beverage!

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